VFM Grocery
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VFM Grocery

Your neighborhood grocery store bringing fresh, local, and quality products to your family since 1956.

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© 2026 VFM Grocery. All rights reserved.

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VENDOR PARTNERSHIPS

Grow With Us.
Literally.

Since 1956, we've built our reputation on the quality of what we carry and the people we partner with. If you're a producer, grower, or brand that shares our values, we'd love to hear from you.

Local First

We prioritize San Diego and Southern California producers

Quality Driven

Products that meet our standards for taste and integrity

Real Partnerships

We work closely with our vendors, not just stock shelves

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Contact Information

Tell us who we'll be working with

THE PROCESS

What Happens Next

01

Submit

Complete the form with your brand details and product information

02

Review

Our buying team evaluates fit, quality, and alignment with our values

03

Connect

If there's a match, we'll reach out to discuss next steps and samples

04

Partner

We'll work together on pricing, placement, and getting you on our shelves

Please note: Due to the volume of submissions, our review process can take up to 60 days. We appreciate your patience and review every application with care.

Have Questions?

Reach out to our vendor relations team directly

VENDORS@VALLEYFARMMARKET.COM